googletag.pubads().enableSingleRequest(); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, lifecycle extension strategies can be divided into marketing strategies (pricing, promotion, divestiture, differentiation, over-the-counter drugs, and branded generics), R&D strategies (new indications, reformulations, combination drugs, and next-generation drugs), and legal strategies (generic settlements and patenting). { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, the attempt by a company to increase sales of a product by, for example, making changes to it or finding new uses for it: A sports clothing manufacturer used the extension strategy of advertising its sportswear as streetwear. Good examples of brand extensions can put a company in a better strategic position. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, expires: 365 var pbjs = pbjs || {}; { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, name: "unifiedId", Brand managers use this as a strategy to increase and leverage brand equity. } Rebranding is the creation of a new look and feel for an established product in order to … },{ { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, Market exclusivity acquired through patents can yield higher prices and profits for pharmaceutical products. An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline. { bidder: 'appnexus', params: { placementId: '11654174' }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; name: "criteo" { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, iasLog("exclusion label : wprod"); { bidder: 'ix', params: { siteId: '195467', size: [300, 250] }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, { bidder: 'sovrn', params: { tagid: '346693' }}, }, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, var mapping_houseslot_b = googletag.sizeMapping().addSize([963, 0], []).addSize([0, 0], [300, 250]).build(); 'max': 8, { bidder: 'sovrn', params: { tagid: '387233' }}, In logic, reductio ad absurdum (Latin for '"reduction to absurdity"'), also known as argumentum ad absurdum (Latin for "argument to absurdity"), apagogical arguments, negation introduction or the appeal to extremes, is the form of argument that attempts to establish a claim by showing that the opposite scenario would lead to absurdity or contradiction. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, At the recent Great Lakes Crop Summit held in Mt. 'max': 36, { bidder: 'appnexus', params: { placementId: '11654157' }}, enableSendAllBids: false "noPingback": true, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, Article type: Research Article Authors: Bhat, Vasanthakumar N. Affiliations: Lubin School of Business, Pace University, New York, NY, USA Abstract: The purpose of this paper is to discuss patent term extension strategies for pharmaceutical companies in the United States. Mandate: Supplier payment term extensions are large-scale, strategic initiatives and should be communicated as such. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, dfpSlots['leftslot'] = googletag.defineSlot('/23202586/cdo_leftslot', [[120, 600], [160, 600]], 'ad_leftslot').defineSizeMapping(mapping_leftslot).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'left').addService(googletag.pubads()); Patent term extension (PTE) is particularly important in the bio/pharma industry given that development of an innovative drug can take more than a decade, biosimilar/generic competition is fierce, and the most profitable period for the … }, iasLog("criterion : cdo_ei = extension-strategy"); {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/23202586/cdo_leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600], [300, 600]] } }, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[300, 50], [320, 50], [320, 100]] } }, "sign-up": "https://dictionary.cambridge.org/auth/signup?rid=READER_ID", Root cause analysis is a way to determine how a problematic event occurred by examining why, how and when the casual factors happened after the fact. { bidder: 'appnexus', params: { placementId: '11653860' }}, }; dfpSlots['btmslot_a'] = googletag.defineSlot('/23202586/cdo_btmslot', [[300, 250], 'fluid'], 'ad_btmslot_a').defineSizeMapping(mapping_btmslot_a).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').addService(googletag.pubads()); -@theashlybrook on IG syncDelay: 3000 { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, “The brand management, brand extension and licensing model is a particularly effective strategy, especially through the economic times we’re going through because we can create an asset-light solution (…) to expand their brand geographically.” At its simplest, rebranding may consist of creating updated packaging to change the perception of the product. { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, document.head.appendChild(btScript); Pleasant, Michigan, Purdue University agricultural economist Mike Boehlje spoke to a crowd of more than 700 farmers and agribusiness representatives about 10 key strategies for long-term success. var pbTabletSlots = [ { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, Organizations use this strategy to increase and leverage brand equity. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, googletag.cmd = googletag.cmd || []; When we talk about increasing sentence length in children, we often use the term “mean length of utterance”. var googletag = googletag || {}; { bidder: 'sovrn', params: { tagid: '346688' }}, var pbDesktopSlots = [ Cookie Preferences "sign-in": "https://dictionary.cambridge.org/auth/signin?rid=READER_ID", Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ... Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be... Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Add the power of Cambridge Dictionary to your website using our free search box widgets. {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/23202586/cdo_leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600]] } }, "authorizationTimeout": 10000 Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, The word in the example sentence does not match the entry word. Several companies go for Brand extension to leverage the image of brand established so far along with its customer base with the objective of increasing profits for a new product. googletag.pubads().setTargeting("cdo_ei", "extension-strategy"); dfpSlots['rightslot'] = googletag.defineSlot('/23202586/cdo_rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, const customGranularity = { if(pl_p) { bidder: 'sovrn', params: { tagid: '346693' }}, var mapping_btmslot_a = googletag.sizeMapping().addSize([746, 0], [[300, 250], 'fluid']).addSize([0, 0], [[300, 250], [320, 50], [300, 50], 'fluid']).build(); { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, Bad brand extensions are just ugly. }); { bidder: 'sovrn', params: { tagid: '387233' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, ga('create', 'UA-31379-3',{cookieDomain:'dictionary.cambridge.org',siteSpeedSampleRate: 10}); },{ Guide and contribute to the direction of your organization with a strategic management certificate from Harvard Extension. Market Expansion Strategy Defined. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, ga('send', 'pageview'); Add extension strategy to one of your lists below, or create a new one. { bidder: 'sovrn', params: { tagid: '446382' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'sovrn', params: { tagid: '387232' }}, var dfpSlots = {}; bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, Expansions and extensions work best with children who are talking and already using two or three word combinations. Bhat / Patent term extension strategies in the pharmaceutical industry 113 – The listed patent expires if the court finds the listed patent is valid; – Court orders or thirty months from the date on which the patent owner received the copy of the ANDA elapse. 'cap': true Brand extension is a marketing strategy in which an organization that markets a product or service with a well-developed image uses the same brand name but in a different business category. { bidder: 'ix', params: { siteId: '195464', size: [120, 600] }}, { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/23202586/cdo_rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, initAdSlotRefresher(); Every time a new patent is added in the Orange Book, the brand manufacturergets – – iasLog("criterion : cdo_pc = dictionary"); }; { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, "authorizationFallbackResponse": { pbjs.que.push(function() { ga('require', 'displayfeatures'); Use expansions and extensions to improve your child’s language. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, }], { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, 'increment': 0.01, 'min': 8.50, The strategy – or the plan of the business to achieve competitive advantage and sustainable growth – must be long-term and clearly defined. { bidder: 'appnexus', params: { placementId: '11654149' }}, 2. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, But some of the most sophisticated and successful strategies come from small businesses. googletag.pubads().setTargeting("cdo_pc", "dictionary"); googletag.enableServices(); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, So, to minimize deductions to term extensions, consider the following strategies. An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, In 1995, Amazon began as an online bookseller. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, Phase I Extension •10-mile extension under construction •2 stations •Anticipated opening year weekday ridership: 23,000 •$2.4 billion Phase II Extension • 6-mile extension (5-mile tunnel) • 4 stations • Newhall Yard Maintenance Facility • Anticipated opening year weekday ridership: 33,000 • 2026 Passenger Service • $4.8 billion* Strategies are critical to the success o… Repositioning the product - This extension strategy involves exploring new markets for a product. name: "pbjs-unifiedid", { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, var mapping_topslot_a = googletag.sizeMapping().addSize([746, 0], []).addSize([0, 550], [[300, 250]]).addSize([0, 0], [[300, 50], [320, 50], [320, 100]]).build(); Once you have created statements of vision and mission, and possibly core values, you can then develop the strategies, goals, objectives and action plans needed to activate your mission and achieve your vision.Strategies – A strategy is a statement of how you are going to achieve something. { bidder: 'appnexus', params: { placementId: '11654149' }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, When the firm comes up with the business strategy of Product Line Extension, it attracts the same line of the target audience who are looking out for a variety in the product category. 'cap': true var btScript = document.createElement('script'); 'min': 3.05, Generally such kind of strategies take place in the maturity phase of the product life cycle to prevent the product from entering the decline phase. { bidder: 'sovrn', params: { tagid: '346698' }}, { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, }] { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; { bidder: 'sovrn', params: { tagid: '446381' }}, Copyright 1999 - 2021, TechTarget { bidder: 'appnexus', params: { placementId: '11654157' }}, iasLog("exclusion label : mcp"); { bidder: 'appnexus', params: { placementId: '11654156' }}, This refers to the average length of the sentences that a child typically uses. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, 'increment': 0.5, Extension services are similarly a common feature of the administrative structure of rural areas and these services have the responsibility, in partnership with the farmers, of directing programmes and projects for change. The latter part creates a wedge between the term premium and curve steepness. googletag.pubads().setCategoryExclusion('mcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); There are various kinds of extension strategies being adopted by the marketers, like repackaging, rebranding, discounting, market expansion etc. } Extension strategies include rebranding, price discounting and seeking new markets. ga('set', 'dimension3', "default"); var pbHdSlots = [ For this reason, I also study the survey-based term premium. I love that the extension delays comments, so that the IG account is not flagged for spam behavior. pbjs.setConfig(pbjsCfg); googletag.pubads().setTargeting("cdo_pt", "entry"); partner: "uarus31" { bidder: 'sovrn', params: { tagid: '387232' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, Extending Your Patent Get a term adjustment. // FIXME: (temporary) - send ad requests only if PlusPopup is not shown googletag.cmd.push(function() { storage: { { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, type: "cookie", iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english/extension-strategy"); 'increment': 0.05, var pbAdUnits = getPrebidSlots(curResolution); { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, This strategy is a no-brainer for growing your Instagram account and makes it fast and easy. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, PTE (years) = [Marketing Approval Date] – [Patent Filing Date] – 5 years. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'sovrn', params: { tagid: '446382' }}, googletag.pubads().collapseEmptyDivs(false); addPrebidAdUnits(pbAdUnits); Market expansion must be unique to each company. googletag.pubads().disableInitialLoad(); Some example of brand extension are:. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, name: "idl_env", googletag.cmd.push(function() { { bidder: 'ix', params: { siteId: '195464', size: [300, 600] }}, Hitting it off and befriending people (Words for making friends), Clear explanations of natural written and spoken English. pbjs.que = pbjs.que || []; dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=&v1=&v2=&v3=&v4=english&_=RANDOM", {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, There is a 5-year maximum limit on extension, with a maximum of 14-year enforceable patent term post market approval. Extension strategies include rebranding, price discounting and seeking new markets. PHRASE EXTENSION: Occurs after a phrase's cadence, or as a result of an avoided cadence: When a some material is appended after a phrase's final phrase member, i.e., when a motive from the final phrase member is repeated before the phrase reaches its conclusive cadence., or when a phrase's cadence is repeated, prolonging the sense of closure of the phrase googletag.pubads().setTargeting("sfr", "cdo_dict_english"); Find another word for strategy. Companies adopt a market expansion strategy when their growth peaks in existing channels. expires: 365 dfpSlots['topslot_a'] = googletag.defineSlot('/23202586/cdo_topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); } googletag.pubads().setTargeting('cdo_alc_pr', pl_p.split(",")); }, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, The mandate should clearly communicate what the organization is trying to accomplish and why. var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); Considerations for Developing a Global Patent Term Extension Strategy. googletag.pubads().setTargeting("cdo_tc", "resp"); The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, The purpose of this paper is to discuss patent term extension strategies for pharmaceutical companies in the United States. Privacy Policy type: "html5", storage: { It increases awareness of … var pbMobileHrSlots = [ Apple: from personal computers into MP3 players. { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, How will it work for yours? { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }},